Updated: Sep 2, 2021
As a small business owner, time is one of the most essential aspects of running your business. Making sure business is taken care of each day, while also attempting to promote your business via social media can be a challenge for many. All of this and more lead to why every business owner should consider hiring a social media manager to help promote and grow your small business.
What Exactly is a Social Media Manager?
When operating a small business, owners will most likely find out that social media is essential when it comes to marketing their business. This is where a social media manager comes into play.
A social media manager takes on the task of not only generating social media content but monitoring the platforms as well. These managers create a customized profile for your business on all platforms of social media, giving your company the opportunity to been seen and grow.
Roles of a Social Media Manager
While it may seem like the day-to-day life of a social media manager is rather simple, there is much more to it than the eye can see. Let’s take a peek at some of the other roles and responsibilities a social media manager can hold while working for your small business.
Create a Marketing Strategy
One of the main roles of a social media manager is to develop an individualized marketing strategy and campaign for your business. This plan encompasses the specific content that they will create for your business on each specific platform. This will allow the manager to identify and understand your company’s goals and campaign ideas for each platform.
Develop a Brand Identity for Your Business
As a new business owner, it is essential to determine your target audience. Your social media manager will work with you to identify your business and marketing goals, as well as your target audience. This will all your company to identify its specific brand as well as ensure the values and mission of the company are being shared with your target audience.
Strategize a Positing Schedule
While it may seem tedious to some, your social media manager must create a content posting schedule for your business. This allows you to visualize how much content you are sharing each day, on each platform. This schedule will give you a better understanding of how effective your marketing is in comparison to how much is posted.
Some additional roles and responsibilities of a social media manager include…
Creation of promotional content
Utilizing search engine optimization
Lots of content creation
Time to Hire
After assessing what a social media manager can do for you and your business, you will likely conclude it would be a rather smart business decision to hire a manager. While it may be pricey to hire said manager, keep in mind what they can bring to your business.
A good social media manager can allow you as a business owner to spend less time on marketing, ensure you are reaching high engagement on your content, and allow for overall more pristine content. Now, what are you waiting for?
Start your search and find someone who is a perfect fit to market your company!